Client: Cook Children’s Health Care System
Project Type: Advertising and Print Collateral

Cook Children’s rebranded in 2007, but the new brand quickly grew stale, and the pediatric hospital’s marketing team engaged Corrie to help them breath new life into their print collateral.

As a pediatric hospital with a vibrant and fun corporate culture focused on their young patients and families, Cook Children’s wanted to update their current brand to be more inviting and youthful. Corrie updated the supporting color palette, focused on images of healthy, happy children, and added vibrant details designs such as clouds and illustrations. The result? A brand that better embodied the organization’s marketing tag line… “We do it all for kids.”

Images used in this commentary © Cook Children's Health Care System.